Aims

• Automate content handling and management tasks
• Keep article drafts reviewable in git as markdown, while authors can still work in Word
• Stop a merge from publishing an article without a person’s approval

Description

Command-line tool for automating HubSpot content, including conversions, CI/CD, validation, and more.

• Converts articles between markdown and Word, without loss for what Word can express
• Validates article structure, spelling and links, and scans for AI-written text and plagiarism with Pangram
• Publishes to a staging blog from a branch
• On merge to main, it waits for approval, and a new article reaches production only as a draft

Results

Reduced the time to handle and revise content by over 80% and automated most content management processes, allowing creators to focus on authoring authentic and quality content, and marketing to focus on scheduling or content ROI/SEO.